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PowerPoint or PDF submission is a relatively new online marketing tool, but one which has already proved very popular. Advertisers are increasingly using these online tools to help them to market their web sites and increase their online presence in the ever-expanding digital marketplace. The benefits for companies of doing this are many, but there are also some pitfalls that need to be avoided. One of the advantages of using this format is that it allows you to present information that would otherwise not normally appear in an advertorial . This can take the form of slide shows or full length movies that can be highly effective, especially when combined with text that is linked to the web site. PowerPoint presentations are also particularly popular because they are easy to share on social media, including both Facebook and Twitter. For a company that wants to make a strong impression with its audience, this is definitely a bonus. However, there are some downsides to PowerPoint or PDF